Product
BMW and Puma started a cooperation to develop X-CAT, a sneaker inspired by the concept car GINA. We have been asked by DW BMW and Puma to come up with a cool spot. The Spot was filmed in Munich and shot on location at Olympiadorf and BMW Welt. We filmed the whole clip with Arri Alexa and Cooke Lenses. In the postproduction we desaturated the movie to give it a classic urban style and a timeless feel.
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X-CAT is a commercial for BMWxPuma concept sneaker project. We shot a fascinating spot in Munich Olympiadorf and BMW Welt
