Virtual Reality
At that time there weren't many applications on the market and we were one of the first production companies to offer this service. Over a longer period of time, we discussed with the milk and water experts from Unser Land and SWM which content and narrative style best suited the campaign and how these narratives can best be realized with the new VR technology. Over a period of around 6 months, we developed the final concept together and started filming preparations in Bavaria the following summer. Since we had to cover several locations and the necessary filming permits had to be coordinated, precise coordination with the facility management of SWM was necessary.
The virtual reality film “The land where milk and water flow!” Takes up the connection between drinking water protection and organic farming. Regina and Michi are the children of one of the UNSER LAND BIO dairy farmers and accompany the viewer on a journey to the Mangfall valley region with an amazing variety of flora and fauna. Thanks to the virtual reality glasses, the viewer can experience the individual stations of drinking water up close and thus get to know the cycle of drinking water production. He gets a glimpse of areas whose doors are otherwise locked.
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The virtual reality film enables the viewer to travel into the world of drinking water production in the region.
